Check out the latest episode of our vlog, "Having Some Fun in Philly" on our HSFT YouTube channel where Stephanie takes it on the road to spread the word about her brand.
HAVE SOME FUN TODAY - Stephanie Taormina was sitting in her living room one day, shortly after the passing of her father, when she began to visualize a painting she wanted to create. As an artist and designer, she was inspired by something her father had said every day; Have Some Fun Today. She saw this painting so clearly and immediately knew she wanted to design a t-shirt, a beach tote, a hat. That was the day she started this brand.
That was over two years ago and since then, Stephanie has worked tirelessly to share her message of positivity and pass on the legacy of her father's love through her chic and stylish goods. She started the HSFT online store and began to use social media to tell her story. It's been a grassroots effort from the beginning, with local pop-up shops in Pennsylvania and event parties in people's homes. New York, New Jersey, Connecticut. Packing and unpacking her wares and setting up shop in unlikely places, all to keep building a brand and sharing the message of Have Some Fun Today.
Stephanie will be taking HSFT to the west coast soon and hosting event parties in Los Angeles and Jackson Hole, Wyoming. She's racking up the mileage and the social media followers and showing people what HSFT is all about.
The message remains the same; life is short, it's fleeting, it's weird and wonderful. And beautiful. Life, is what you make it. So make it fun....Have Some Fun Today.
Here’s a little story we’ve got to tell….
So we've been working up a little something at the HSFT studios that we're beyond excited to share with the world. Today we officially launched the trailer for our new vlog series, Have Some Fun Today: Building a Brand With Soul. We wanted to share the story of HSFT, because it’s a good one. Have Some Fun Today is so much more than luxury goods with a positive message. It’s the legacy of a father’s love, it’s the mission of one woman to change the world, it’s a “kick-your-ass-claw-your-way-to-success” kind of story.
We hired a killer video guy, (Patrick Corcoran) to follow us around, and help capture the essence of what Have Some Fun Today is all about. We couldn’t imagine why sewing labels on t-shirts and packing up the car for HSFT events was something people wanted to see, but what we realized along the way is that it’s all part of our story, building our brand and making something good.
It All Started With a Vision
"I met with a young, talented film maker that has really good sense of story telling," said HSFT founder Stephanie Rado Taormina. His talent and passion were very clear from the beginning. He told me how we could pull together a vlog series about my brand. And I really think it works."
There’s always more to the story than you think, and we think it’s worth sharing the trials, triumphs and tribulations as Have Some Fun Today grows into something more each and every day. It isn't always picture perfect but it's not supposed to be. It's real life, on the way to building a brand with soul.
Our HSFT vlog series is about the grit and grind of one woman building her brand, brick by brick and piece by piece. And all along the way, she is definitely going to Have Some Fun Today.
Funny Thing Happened On The Way To Making Something That Matters
In Have Some Fun Today: Building a Brand With Soul, you’ll see the blood, sweat, and tears of manifesting an idea, with a fire in our gut and sheer determination. You'll see that time we hosted a Happy Hour at Facebook. Or the time we got lost in Philly on our way to an event. Real life. Real heart. A real brand, with soul.
Check out and subscribe to our HSFT YouTube Channel to see our weekly video episodes of Have Some Fun Today: The Making of a Lifestyle Brand.
Life is what you make it, so make it fun....
Written and contributed by Rebecca J Doubek who loves to tell a good story...