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vibes
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HAVE SOME FUN TODAY - Recently, a few of us were sitting around the HSFT studio and brainstorming what to call ourselves. See, there's this community of people that have gathered around this brand with soul, and it's really been amazing. They've become the HSFT vibe. They've become part of the brand and inspiration. "Squad" seemed a little juvenile and overused, "Tribe" is taken, "club" seems like we need a secret handshake. We couldn't land on the perfect word to describe our community.
Who We Are
Like-minded and eclectic, we're connected as much by what makes us different as what makes us the same. We're movers and shakers, designers, artists, writers, thinkers, and glass ceiling breakers. We're all someone's daughter and someones friend, some of us are moms and wives, sisters and aunts.
Somewhere along the way, I jotted down Soul Circle. I was thinking back to a time when sewing circles were a thing, when women would gather because of a task at hand and would connect over so much more. And our founder, Stephanie Taormina, has always called this a brand with soul. A company that was born from the legacy of her late father's mantra, Have Some Fun Today. You don't get much more soulful than that.
Whatever it is, it's proved to be powerful and palpable. And a little bit magical. HSFT has become it's own thing and has a different meaning for everyone.
You Can BE HSFT
So it's not an exclusive club or a members only kind of a thing. We decided it's a mindset. It's a philosophy that we hope everyone will embrace, to really try to Have Some Fun Today. And what does life look like if we're trying to have a little more FUN? It's a shift in how we live, how we think and what possibilities we open up to. And the best part is, that's FREE.
Yes, we have amazing products like luxe t-shirts, totes, hats and pillows with a daily reminder of finding the beauty in life everyday. But you don't have to wear the t-shirt to own the vibe.
We're creators, who were inspired to create something, that inspires others. Hopefully it inspires you. We think it's sort of contagious and that we need more of it in the world.
Pop Up Shop For The Arts
Join us at our HSFT Studio today for a Pop-Up Shop from 12-3 with proceeds going to Art Education and Outreach. We love supporting our community and the things that make this world a better place.
Positive Vibes
We wanted to create something that changes the world; a mindset of positivity and love. Our shirts, hats, hoodies, and gifts are designed to share the vibe. You can host an HSFT party and share the goodness with friends in your home OR join us at one of our HSFT Pop-Up Shops or our in-Studio Events. Life is what you make it, so make it FUN. #hsft
Written and contributed by Rebecca Doubek who loves the HSFT vibe....
Tags: brandwithsoul, community, hsft, hsftcommunity, jointheparty, mantra, mindset, positivity, vibes
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