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HAVE SOME FUN TODAY - We decided to start a vlog series and a HSFT YouTube Channel a few months ago without any idea what we'd end up with. We granted fillmmaker Patrick Corcoran full access to the ins and outs of our everyday, building our brand, Have Some Fun Today.
The best part about telling our story is getting to spread the message about our humble beginnings, where we began on this journey, and the inspiration for our founder, Stephanie Rado Taormina.
Our vlog series is cataloging the journey we're taking to build a brand with soul. Every event, pop-up shop, studio open house, and home party. And everything we do to keep our focus and keep having Some Fun Today.
In this episode, "That Time We Went to Facebook", Stephanie talks about what it takes to build her brand every day and seeing the reaction to her designs and products in a new setting. She sews labels, packs up her inventory and hits the road for a pop-up shop event at Facebook headquarters in New York City.
We watch her take each experience and learn about how her brand is received.
"These events to me, they're market research as the designer and the founder. I'm so curious to know what people think of the product, how they respond to it. You know when they first look at something, are they looking at it and like "eh" or are they looking at it going, 'That's cool'."
The brand "with soul" grows each day and as HSFT documents the process, we watch the victories and the grit and grind from grassroots to global.
The one thing that's clear is the uniqueness of the Have Some Fun Today in any marketplace. And that comes through in every t-shirt, tote, trucker hat and hoodie.