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So we've been working up a little something at the HSFT studios that we're beyond excited to share with the world. Today we officially launched the trailer for our new vlog series, Have Some Fun Today: Building a Brand With Soul. We wanted to share the story of HSFT, because it’s a good one. Have Some Fun Today is so much more than luxury goods with a positive message. It’s the legacy of a father’s love, it’s the mission of one woman to change the world, it’s a “kick-your-ass-claw-your-way-to-success” kind of story.
We hired a killer video guy, (Patrick Corcoran) to follow us around, and help capture the essence of what Have Some Fun Today is all about. We couldn’t imagine why sewing labels on t-shirts and packing up the car for HSFT events was something people wanted to see, but what we realized along the way is that it’s all part of our story, building our brand and making something good.
"I met with a young, talented film maker that has really good sense of story telling," said HSFT founder Stephanie Rado Taormina. His talent and passion were very clear from the beginning. He told me how we could pull together a vlog series about my brand. And I really think it works."
There’s always more to the story than you think, and we think it’s worth sharing the trials, triumphs and tribulations as Have Some Fun Today grows into something more each and every day. It isn't always picture perfect but it's not supposed to be. It's real life, on the way to building a brand with soul.
Our HSFT vlog series is about the grit and grind of one woman building her brand, brick by brick and piece by piece. And all along the way, she is definitely going to Have Some Fun Today.
In Have Some Fun Today: Building a Brand With Soul, you’ll see the blood, sweat, and tears of manifesting an idea, with a fire in our gut and sheer determination. You'll see that time we hosted a Happy Hour at Facebook. Or the time we got lost in Philly on our way to an event. Real life. Real heart. A real brand, with soul.
Check out and subscribe to our HSFT YouTube Channel to see our weekly video episodes of Have Some Fun Today: The Making of a Lifestyle Brand.
Life is what you make it, so make it fun....