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The Making of A Fabulous Tote Bag And Why Brooke Shields Has One

June 20, 2017 18:03

HAVE SOME FUNTODAY - You already know how our Have Some Fun Today Luxe Tote looks chic and fabulous on the arm or perched on your shoulder. Remember how we spotted Brooke Shields with one earlier this spring?

And Lucky you! This Friday, the luxe tote is 35% off through the weekend. Did you read that? It's on SALE this weekend!! (offer expire 6/26/17)

The Goods

Let's recap. It's got raw leather handles, (like the ones you'll find on the high-end fashionista bag from Paris), brass grommets and hardware, and black vegan leather lettering, stitched onto the thickest textured canvas. It's roomy, it's versatile, and it's a showstopper, whether you're lounging at the pool or a resort.

The Humble Beginnings Of Something Fabulous

The Luxe Tote is an iconic piece for Have Some Fun Today. One of the first pieces designed by founder and CEO Stephanie Taormina three years ago, the tote solidified the feel of her then fledgling brand. A graduate of Parsons School of Design, Stephanie tells the story of returning to New York City and to Parsons, to begin creating Have Some Fun Today. And how the luxe tote was born... "My first step was to go back to 7^th Avenue. There’s a cool kiosk there, right across the street from where Parsons used to be. In that building you can get all kinds of information, if you want to do anything having to do with apparel," Stephanie explains. (Right: Brooke Shields was spotted with our HSFT luxe tote on her shoulder back in April while on vacation...)

A Tote Bag Is Born

"So I went there, and kind of sifted through pages and pages of information that I got. And I found a great handbag manufacturer and they helped me develop the first Luxe Tote, which was amazing," she says. "I found a cut-and-sew shop to help me do the pattern and make the first small round of production."

Still Having Some Fun

And the line keeps growing and getting more fabulous. "It still is very simplistic and very elegant and very bold. We're really focusing on sharing this message on a t-shirt, or a sweatshirt, a coffee mug or a tote bag," Stephanie says.

"We really want to appeal to a mindset, a mindset of someone who believes in the openness of life, not the drudgery of everyday life... This isn’t an about an age...it’s someone who wants to have a good life, and they are open to inspiration. And that’s what have some fun today is all about..." #hsft

Tags: 7thavenue, femaleentrepreneurs, handbagdesign, hsft, luxetote, mindset, Parsonsschoolofdesign, totebag, womenentrepreneurs, womeninbusiness

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