HSFT

Magazine Covers and Magical Moments: My Journey With HSFT

That's A Yes!

Validation. We all need it. Sometimes more than others. Sometimes we need it just to know we’re on the right path or making the right decision. And sometimes it’s just the icing on the cake; the exclamation point on what already feels like the right thing.

I’ve had a lot of those moments when it came to starting and running my brand Have Some Fun Today. Seeing my brand take hold in my hometown, watching the positive response to our brand message and of course, seeing pics of celebrities like Brooke Shields with the luxe tote, Reese Witherspoon in our muscle tank and Kate Hudson in the zip hoodie. Those are moments that have inspired me to keep going and to explore what else is out there!

Cover Girl

Certainly, being featured on the cover of a magazine with my HSFT luxe tote is one of those moments. When Lehigh Valley Style approached me about a story, I was already flattered. Sure, it’s great for any brand to land a cover story, but honestly, I love telling the story of my father, his legacy and how I was inspired to start the company after his passing. 

Those validation moments are important guides when we take any journey. I take them as signs to keep going and inspiration to do things my own way, even when it isn't what everyone else is doing.

I’ve always felt confident in my vision, even if it wasn’t the popular one. I can visualize where I’m going when I create and design. Not everyone is going to agree. And that’s ok. I feel like that was the gift of my art and being a painter. You have to trust the vision and the process. Your vision. It’s not supposed to look like anyone else’s.

It All Started With A Painting

It's been over four years since I started and I've now got a beautiful collection of those moments and stories as HSFT has grown. Even from the very beginning when I went back to my old stomping grounds in NYC to Parsons School of Design and begin designing our popular Luxe Tote. I learned so much through each of those experiences and those stories have become the fabric of the HSFT story.

Each time I become inspired to try something new or create another direction for HSFT, I take time to be reflective and really tune in to what it could be. It's less about a hot, new trend and more about the big picture of what I'm trying to create with HSFT. I'd rather create something classic and reflective of our brand than just a seasonal fad. 

I've long been a big believer in meditation and I've openly shared in this blog my daily ritual of Rune Stones as a guide for my life. Those things help me tune in and connect energetically to my vision. 

A Vision Turns Into A Brand

And when you get that validating moment, a pic of a celeb wearing HSFT, a note from a customer fighting cancer who connects to the message, that's when I know I'm right where I need to be. 

I know I have a story to tell but to have the privilege of sharing it on a larger platform like a magazine, and for others to have a chance to share in it, that just feels good.

It’s in those moments when I realize I’ve created something real from the legacy of my father’s words. The vision I had for an HSFT painting that day sitting on my couch, took on a life of its own. And now my brand is sold all over the world. It’s humbling and it’s beautiful and I’m proud of what’s come from it.

I know my Dad is, too. He’s beaming from ear to ear up there with that unmistakable Joe Rado smile and reminding me to just revel in the accomplishments, stay on my track and always, "Have Some Fun Today". 

Love & Light, 

You can read the whole article featured in Lehigh Valley style here.

 

 

Leave a comment

Categories

Latest Articles

Facebook

Join today for 15% off your first order!

Share your email with us and receive inspiration in your inbox! Meet incredibly inspiring women, enjoy fashion and beauty inspiration and benefit from members-only sales, too! Be a part of the FUN!